Episode 40
Teaming Up, Supporting Small Businesses + Reconnecting Designers Safely as A&D w/ Aina Picinic & Dana Castillo
The pandemic brought a million questions and a wave of uncertainty for all of us in the design industry on various levels.
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One level that left a huge question mark was what will the interactions between designers and reps be? Aina Picinic (KnollTextiles) + Dana Castillo (Tarkett), both NYC reps, had that exact same question and rather than leading with fear they chose to lead with light ✨
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This chat is all about how this duo put their heads together to create safe experiences for designers to connect with each other, connect with products and support local businesses along the way! With over 20 years of experience each in the industry, they dove in and figured out a way. They did all the research and in the chat they shared with us what they did, what worked, and how others can do the same too!
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Aina Picinic (A), a Senior Sales Representative in New York City for KnollTextiles. She has over 25 years of experience in the industry. A Canada Native, she received her Certificate of Interior Design at British Columbia Institute of Technology & her Diploma of Interior Design, Design/Marketing from Kwantlen Polytechnic University
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Dana Castillo (D), a Senior Account Executive at Tarkett. She attended the University of Michigan, Ann Arbor for my bachelor’s degree in Latin American & Caribbean Studies. Following, she attended Baker College in Auburn Hills, MI to earn my Applied Associates degree in Interior Design and finally my MBA at ESSEC Business School in Paris, France specializing in International Luxury Brand Management. Dana has over twenty years of marketing and sales experience and 15 years servicing the A&D communities in both Michigan and New York City.
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They said it best, one person can make a difference!
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Can't wait to see you there!!
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Who is your favorite small business in NYC or your local area?! Tag them below so we can help support them!
C O N N E C T
@aina_knolltextiles
@danadesign_castillo
#ainaanddana
P U M P U P J A M S
+ Aina: Motown, Marvin Gay
+ Dana: I Like It by Cardi B
D E S I G N C R U S H E S
+ @petermarinoarchitect
+ @annettejaffeinteriors
+ @suzannetick
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